Introduction
When I get ready to talk to people, I spend two thirds of the time thinking what they want to hear and one third thinking about what I want to say.”
Abraham Lincoln
Definition
Discussing 1: Verb
- to consider or examine in speech or writing
- speak with others about (something); talk (something) over in detail
Preface
The design and architectural professions tend to be a combination of passion, creativity and tenacity with the rigors of discipline, structure and order. Strong communication skills are vital in a service industry to present, explain, support, critique, defend and supplement design thinking through reasoned argument and dialogue.
Discussing
“Language in all its forms is a most powerful tool in problem solving.”
Rubenstein
Language
This posting will focus on how we as humans comprehend language and which forms of the English language influences our thoughts. What I am searching for is how those involved in a discussion extract meaning from thought, and how the form of language influences that form of thought.
Intra-personal discussion
As design professionals, we discuss our design thoughts and generating principles with ourselves, reframe problems and re-asses the implications of our own design thinking.
Inter-personal discussion
As design professionals, we use speech to convey complex mental representations from ourselves to others across dimensions of time and space. These could be with clients, approving authorities, sub-consultants, contractors or even the community at large and eventually the users. We cannot consider our course subject of ‘Design Thinking’ unless we consider language and its use whilst discussing design.
Brief History of Language
In classical Greece Plato and Aristotle considered language and its effects, as did St. Augustine in the later classical Roman period. In 1582 the Academie Della Crusca was formed with the specific task of defining the Italian language, eventually publishing a dictionary in 1612. Shortly afterwards Cardinal Richelieu established the Academie Francaise with a similar task of defining the French language and then the English Royal Academy published its own dictionary in 1755. All of these academies were given the task of setting a structure for the use of words and to define the nature of language itself, which was the start of formal linguistics.
Descriptive Language
Descriptive linguist theories dominated the early 20th century, concerned with the differences between languages and how they developed through anthropological and historical records. Differences between the languages were believed to influence the thoughts of the speakers and general psychological ‘laws of learning’ would explain how people learned to use language to describe the external world and elements such as design, becoming the vehicle for thought.
Formalist Language
Formalists took a ‘top down’ approach to language dictated from theory, emphasising the universal features and rules found in the worlds languages. The description of language is recognised as a thing in itself, with the goal of developing an accurate empirical description of these language universals.
Opinions on Discussion
Bever [1996] promoted that in order to understand how humans use language we first have to understand what language is. We then have to understand how the brain and mind make language work.
Many linguists and psycholinguists assert that there is a single language of thought that is used to form ideas. External speech and writing is simply an expression of those ideas
Language is probably not the first type of representation thought of when considering design, rather visual forms such as sketches and drawings are a more obvious representation for architects or screen shots and story boards for web designers. However, these visual representations need to be supplemented by language-based descriptions, to give designers a vehicle to explain the basis of their design.
Michel Foucault [1994] suggests that the analysis of the language of design moves “towards the place where things and words are conjoined in their common essence, and which makes it possible to give them a name.” Language can be seen as expressing the possibilities of design
Donald Schön [1983] treated language use in design as the “elements of the language of designing” or descriptors of what takes place during design and the consequences of actions as described by the language. Schön studies the essence of “reflection” as a design professional and how this reflective process is put into action. Designers make numerous aesthetic and quality judgments during a working day, however cannot always state adequate criteria for these judgments. Schön uses the term “knowing-in-action” to describe the process of turning thoughts into actions such as sketching an idea for a building form, allowing further reflection on the understandings which have been implicit in the action of sketching and subsequently leading to further discussion.
Lloyd [2000] treats accounts of design in text as a type of story-telling process which can be analyzed and interpreted much as a novel or film is studied. The product is considered the ‘end’ of the story.
Eris [2003] suggests that asking ‘generative design questions’ during the design development process assists in facilitating cognitive processes and to associates creativity to the quantity of distinct noun phrases during conceptual design.
Austin [1962] distinguished between ‘locutionary’ speech which utter and ‘illocutionary’ and ‘perlocutionary’ speech acts which accompany or create actions. When the production of an utterance is the performing of an action, Austin called this type of utterance ‘performative’, which suggest that utterances produce through naming. That is, the action of writing concepts in a text is a form of design practice and representing the designed work linguistically, the language produces the designed work.
Linguistic Resources
There are a number of linguistic resources available to design professionals to communicate the design product and process.
· Affect - How the design professional describes cognitive and cognitive-behavioural environments which represent design thinking and how the designer is behaving in a cognitive behavioural sense.
· Judgment – How the design professional appraises in relation to the accepted standards of society, industry best practices or accepted design methods.
· Appreciation – How the design professional evaluates design in relation to personal experience, intuition and subjective interpretations.
· Capability - How the design professional describes capability or the implementation of design-related activities to others.
Language Techniques
These linguistic resources can take the form of many varied language techniques to persuade or change the minds of other people, or to be more convincing in the delivery of information, or simply to describe and appreciate the design, for example:
· Spatial Action – attributing actions to elements of the design as though they were creating form and organizing the space. This technique also tends to assist in the consideration of how users may experience the spaces or design.
· Implications – during the process of design development, actions tend to have ramifications on the design itself, hence the designers decisions tend to yield systems of implications, eg “if we do this, then that will occur”. Discussions here tend to be what those implications are and if future impact on the design, on balance, they are beneficial to the process.
· Intensifiers – involves increasing the emotional impact by adding an adverb. This suggests to the discussion partner will how they might be feeling, causing them to consider this and subsequently be influenced by it – either to increase or decrease the natural emotional content of a verb, eg “this is extremely …”.
· Object Focus – involves making the object of the sentence the focus with a subsequent de-intensification of the subject.
· Final Impact – a verbal technique of putting the main impact of your discussion at the end. Tension before the Final Impact can be built through suggestions and promises to increase its effect. If the partner in a discussion believes that they know what you are saying and think that they understand the message, they cognitively ‘shut off’, even if the information has been misinterpreted. The tension that builds and the allure of the final information keep the partner interested and engaged in the discussion.
· Hidden Commands – involves burying commands within a sentence or discussion. Straight verbal commands are often seen as aggressive and confrontational, as though the issuer is in the position of authority. Commands can be a persuasive in the discussion, so be less detectable, they can be softened by hiding them within other phrases which distract the discussion partner and temper resistance.
· Power Words – involves using words which have a special meaning. These may include: jargon; ‘in’ words; socially accepted attitudes and values and ‘politically correct’ phrases; safety oriented words such as “guarantee, safe, strong”; greed –orientated words such as “cash, deserve, more, free”; control orientated words such as “simple, best, quick, learn, grab”; belonging-orientated words such as “you, good, love, favourite”; trust-orientated words such as “proven, sure, true, certain”.
· Pronouns – involves using pronouns to add power to a discussion and personally involving the discussion partner with words like “I, you, us, he, it”, creating a more personal bond.
· Sensory Language – involves using language which evokes the human senses, seeking to stimulate and create more evocative messages.
· Short sentences – work. Make an impact. Every time. With short sentences, the discussion partner gets the whole message in one easy to comprehend powerful piece of communication.
· Pauses – adds gravitas to a discussion at places where an impact is desired.
· Language domains – separates design language into a series of domains: program (use, function of design); siting (features of the site); building elements (components); organization of space (interrelationships); form (shaping, geometry, organization); structure (supports, technologies); scale (magnitude, relationship between elements); cost (financial relevance); building character (style or character); precedent (historical references); representation (language and notation); explanation (interaction between designer and others).
Conclusion
Drawing and talking tend to be a parallel or inter-connected way of designing, with the verbal and non-verbal dimensions closely linked and together forming the language of design. Unintended consequences of design development shape the situation and inform the ongoing process, where further drawing and talking allow a redefining of the problem, a strategy for further action.
As an active and functional mechanism of design, language becomes a constituent of design. By supporting other design processes, such as concept generation, language implicates itself as part of design thinking. Language has a role in shaping reality and reflecting the potential of the designed work that is intended by the designer. As reinforcement for design processes such as concept design, language implicates itself as part of enacting design and as such a performative process itself.
References
1 http://wordnetweb.princton.edu
2 Bever, T.G. (1996) Experimental Psycholinguistics: Then, now, and thence. Advanced Psycholinguistics: A Bressanove Retrospective for Giovanni Flores d’Arcais. Nijmgen, The Netherlands: Max Planck Institute
3 Foucalt, M (1994) The Order of Things: An Archaeology of the Human Sciences
4 Schon, D.A. (1983) The Reflective Practitioner. Basic Books
5 Hunt, E (2002) Thoughts on Thoughts. Lawrence Erlbaum Associates
